Consultancy/Strategy: Offline campaign planning, messaging frameworks, market positioning, and media budget allocation developed by KYKP Limited.
PR/Media: Strategic media outreach, press release drafting and distribution, journalist pitching, and high-visibility earned editorial placements.
Planning: Media planning and schedule formulation across targeted print publications, direct mail, event sponsorships, and out-of-home platforms.
Implementation: End-to-end physical execution of marketing campaigns, targeted mail drops, trade exhibition setups, and partner sponsorships.
Analysis: Offline campaign tracking, direct-response rate auditing, inquiry footfall metrics, and comprehensive post-campaign ROI reporting by KYKP Limited.
Referral Campaigns and Telesales: Structured outbound B2B lead generation, client referral program management, and trained phone outreach to qualify commercial prospects.